Empowering Financial Education with MNB-EduLab: The Beconomist Case Study

How the Hungarian National Bank’s EduLab transformed access to quality economic & finance learning through an innovative, user-friendly platform

Hungarian National Bank & MNB-EduLab

MNB-EduLab Nonprofit Kft. was established as a subsidiary of the Hungarian National Bank with the aim of developing and providing quality, digital teaching materials for those interested in economic topics – from university students to experienced professionals.

MNB-EduLab Nonprofit Kft. actively contributes to the
development of Hungarian financial culture by operating
the Hungarian Money Museum.

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How we teamed up with the
Hungarian National Bank for
digital transformation success. 
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Challenge

To support diverse learning needs, MNB-EduLab sought a
flexible platform for its online initiative, Beconomist
(www.beconomist.hu).

This platform aimed to provide high-quality, accessible
content on finance and economics for a variety of users.
After two years of success, new challenges emerged:

  • Attracting and engaging occasional visitors with valuable content immediately upon arrival.
  • Improving usability and navigation to facilitate topic-based searches and create a seamless experience.
  • Accommodating academic demands from higher education institutions seeking to incorporate content for both Hungarian and international students.

Solution

In collaboration with MNB-EduLab, we tailored the
Webuni platform to meet these evolving needs with the
following adjustments:

For Occasional Visitors:

  • Created a video-centric landing page to capture visitor attention with readily accessible content.
  • Shifted focus from registration prompts to immediate course access for easy content exploration.
  • Streamlined course structure for unregistered smartphone users to allow rapid navigation and flexible content access.

For Higher Education Students:

  • Organized videos by topic for improved searchability and intuitive navigation, enabling users to quickly access specific subjects with one click.
  • Added subtitles to videos to expand accessibility, supporting both Hungarian and international audiences.
Discover Webuni’s Features
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Project Goals

This project was designed to achieve several key
objectives for MNB-EduLab:

  • Provide an inclusive learning experience that engages both frequent and occasional users.
  • Enhance accessibility and usability of content to attract a wider audience.
  • Facilitate academic integration to support educational institutions’ needs for structured, adaptable resources.
  • Drive growth in public course offerings, increasing the number of freely accessible courses for learners.
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